YesAuto Partners With MotorEasy to Expand Aftermarket Offering
Online car marketplace YesAuto is partnering with MotorEasy, the UK’s fastest growing vehicle maintenance and ownership platform to cement its position as a one-stop car shop by offering customers leading post-sale services.
Since its UK debut in April 2020, YesAuto has quickly established itself as a leading car buying service, attracting 1.1 million unique visitors and listing 158185 vehicles from 2,103 retailers by January 2021. YesAuto has imported a range of innovative features designed to help consumers research and buy their next vehicle, including Virtual Reality to get a 360 view of cars online, behavioural-led algorithms and comparison tools.
YesAuto’s partnership with MotorEasy marks the company’s first move into the aftermarket space, targeting a raft of services designed to engage car owners between the buying and selling cycles.
In the partnership, MotorEasy will provide a co-branded platform to enable car owners to manage the lifecycle of their vehicles, including servicing, MOTs and repairs, as well as add-on products like warranties, gap insurance and breakdown cover.
YesAuto is also planning to give customers limited time MotorEasy offers and discounts, including free vehicle health checks or heavily discounted MOTs, each designed to provide tangible value to registered users.
Libo Bian, Head of Product Development at YesAuto, said “Working with MotorEasy marks a significant step forward for YesAuto in developing our user offering. Our mission at YesAuto is to be the leading one-stop car shop in the UK, where users can find everything they need for their car, from finance options to after care services. Partnering with MotorEasy helps us bring this vision to life.”
Duncan McClure Fisher, founder and CEO of MotorEasy said, “Since its arrival in April 2020, YesAuto has quickly grown to become a platform to reckon with in the UK. We’re very excited to be able to join forces and bring a breadth of services relevant to every step of the car purchase and ownership cycle. We share the same values of customer service excellence and will work together to continue delivering best in class services.”
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